Sq1 designed a social optimization program to increase Facebook community engagement for Wholly Guacamole. We combined a unique audience targeting methodology with a rich user experience in order to ignite the Facebook community in the following ways:
Sq1 was able to identify consumers who have actively shared content about relevant topics through social channels. We were then able to target and engage this group of socially active consumers who have the highest propensity to engage within a Facebook community, as well as, a retail environment.
Facebook Studio "Likes" Sq1 Work.
By combining a unique, targeted media plan with an engaging Facebook experience, we ignited the Wholly Guacamole Facebook community.
Sq1 carefully picked brand-safe ComScore 500 websites for the display portion of the Get Off The Ranch campaign.
Sq1 also utilized the power of advertising in games and apps for Wholly Guacamole. Between the two channels, Wholly Guacamole received 136,609 clicks to their Facebook Page.
Facebook page clicks came from in-game ads.
Using Sq1’s optimization plan, Wholly Guacamole’s Facebook page pushed past the previously elusive 100,000 likes with a 300+% lift in Facebook likes as well as comments in the Facebook community.
almost doubled number of likes in two months