The Hush Radar, the latest source in exclusive gear for true gaming enthusiasts, was looking break into the direct to consumer online apparel business. Their first product launch was with the latest game in the popular Call of Duty franchise, Modern Warfare 3. The MW3 launch was the biggest game launch in history; total game sales cracking $1 Billion in just over 16 days.
Sq1 implemented a full digital strategy to drive consumers to The Hush Radar's ecommerce site, including an Ultimate Gamer's Sweepstakes, social sharing capability, and behaviorally-targeted digital ads.
Drive sales of exclusive Modern Warfare 3 gear, available only at The Hush Radar.
Capture email addresses for future campaigns.
Diehard gamers who enjoy the underground culture that gaming has to offer. They are huge fans of the Call of Duty series and pre-ordered the game weeks ahead of the long anticipated 11.8.2011 CODMW3 release date.
In Cost Per Acquisition from campaign start to current day