THE INTERNATIONAL FRANCHISE SUPPORT GUIDE

The International Franchise Support Guide is a comprehensive reference book created for the over 350 Friday’s® International franchise locations.

The 160 page guide contains several toolkits designed to support a franchisee through every facet of their business. This reference guide was also created as an eBook for easy accessibility.

Sq1 developed the support guide based on the T.G.I. Friday’s® brand standards to communicate the

energy of the brand

yet still provide a business objective with technical information for international franchisees including operations, human resources and marketing.

HALLOWEEN PROMOTION

Sq1 developed a program to increase traffic and sales during the Halloween weekend by promoting specials, parties and events at the various international Friday’s® locations.

The promotion needed to communicate the energy of the Friday’s brand yet be easily translated to the languages and cultures of Friday’s international markets across almost 60 countries.

Traffic driving vehicles like employee

BUTTONS

were created for the promotion

INCLUDED IN THE PROMOTION:

email blasts
digital banners
FSIs
outdoor billboards
menu inserts
table tents
check presenters

3 COURSE PROMOTION

To increase traffic in Friday’s® international markets, Sq1 developed the creative elements to support a 3 course meal program that promoted customization as well as the variety and value of a meal at T.G.I. Friday’s®.