Sq1 developed a campaign to reinvigorate the Sapporo brand in the U.S. The campaign was based on a key insight that a person who drinks Sapporo beyond the sushi occasion is a person who’s "in the know". Sapporo means you understand things others don’t, and that your choice of beer should be wiser than the next guy’s.

When developing the new Sapporo USA website, we wanted to encourage consumers to drink Sapporo at any event or occasion. The site incorporates the brand’s heritage and history with engaging, social content to bring Sapporo into the consumer’s everyday life.