Jiffy Lube came to Sq1 looking for a digital partner who could move the sales needle during the winter months. Based on past sales, December and January were some of the slowest months of the year nationally for Jiffy Lube.
Sq1 implemented a full digital strategy to drive
online consumers to Jiffy Lube stores in Seattle Washington. Square One focused on Google
Pay Per Click, Bing Pay Per Click ads
and the subscribers to the monthly
Seattle Jiffy Lube email.
in monthly Pay-Per-Click traffic since beginning of the campaign
in coupon print rate via landing page A/B testing
of all users who printed a coupon also shared the offer on Facebook
increase in Facebook fans for Jiffy Lube in Seattle
in email open rate via Subject Line A/B testing
in Cost Per Redemption from campaign start to current day