As the world’s leader in face-to-face marketing events, Freeman Companies came to us looking to evolve their brand to reflect their growth into a complete solutions provider and to consolidate their multiple companies under the Freeman brand name.

We created a campaign that featured iconic imagery and emotional language to communicate that Freeman can “make the impossible possible”.

The campaign included multiple media:

trade show graphics, print, multimedia

1900+

employees participated & WON

STATIONERY PACKAGE:

inserts, services brochure, letterhead, business cards, envelope, corporate flyer, newsletter

MICROSITE

Freeman created a website to serve as a one-stop shop for event planning. They turned to Sq1 to create a promotional portal for the site. The purpose of this portal was to educate visitors about all that Freeman Online had to offer in a fun, interactive way. The challenge for Sq1 was creating an experience for visitors that would keep them entertained while the information was presented. We decided to dramatize the stress that event planning causes and explain how Freeman can alleviate that stress. It allowed the portal to create a fun, entertaining, emotional connection in order to get visitors excited about Freeman Online.