Sq1 executed a message optimization program specifically designed to determine the best performing offer, messaging and landing page design for First Choice Power. This program significantly increased online orders while providing a repeatable program blueprint tailored to their business.

new landing page

old landing page

Shoppers exposed to this campaign were served a unique combination of test variables including messaging, imagery and promotional offers. This test proved (with statistical confidence) the specific impact that each variable had on the conversion process.

in the conversion rate as compared to the other ad groups.

(93% statistical confidence)

We were able to utilize our test insights to immediately optimize, as well as, scale our program out through new media channels including Pay Per Click and Search Engine Optimization.

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