The Dr Pepper brand was looking for a way to engage retail shoppers on a highly targeted one-to-one level, based on consumer brand preferences, consumption levels, and brand purchase frequency.

The goal was to increase purchase frequency of the brand, while driving overall category sales at the targeted retailer. To drive sales to a highly targeted group of shoppers, Sq1 developed a custom online program based on the past 52 weeks of shopping and online behavior.

of exposed households buy the brand more often and in greater quantities in the retailer

of exposed households stock up with greater quantities of the category

Wendy’s was looking to drive large combo meal sales and brand presence within the Texas market. They were specifically looking to reach 18-24 year old college students. To appeal to that audience, Sq1 created a promotional program centered around a partnership with South by Southwest. With the partnership, Wendy’s and Dr Pepper were able to create a comprehensive program that incentivized the consumers with exclusive SXSW downloadable music and the chance to win hundreds of tickets to SXSW.

Dr Pepper wanted to engage Carl’s Jr. consumers through a national promotion in-store and online. Consumers who head into Carl’s Jr. had the chance to win a new Chevy Camaro In conjunction with the Dr Pepper Camaro Giveaway.

Drive-Thru Derby was launched as a dynamic, interactive game to virally drive guests to the promotion. Consumers get their chance to rule the roadway and rack up points by capturing objects like Carl’s Jr. burgers and Dr Pepper drinks.