What We Do
Services / Paid Search & SEO
We design a PPC campaign that begins with geographic targeting, network targeting and keyword clusters that help define campaigns and ad groups. We submit keywords, ads, bids, and landing page URLs to search engines within the defined campaign structure to get the lowest cost per action. We provide ongoing PPC management services that track and monitor the effectiveness of our clients’ campaign. Our specialized team of PPC experts is methodical in their approach and action to help deliver large volumes of highly qualified visitors to your website.
PPC Services include:
- Business analysis & strategy
- Goal assessment
- Campaign auditing
- Competitor and keyword research and analysis
- Bid Management & Optimization
- Creative AD & Landing Page Development
- Geo-targeting
- Conversion analytics
- Trademark infringement monitoring
- A/B & multivariate testing
- Campaign management and reporting
- Insights & analysis leading to predictive modeling
The difference between victory and failure is strategy. Without a strategy, goals are unclear, and the path to those goals, well, it’s tougher to figure out than a Rubik’s Cube.
By applying insights and research, we create relevant messages and identify communication vehicles that directly align with specific retailer/brand shoppers; this is your brand’s strategy. Continually analyzing and benchmarking results of your advertising allows us to determine the success of the strategy in place, and optimize as needed.
With our Strategy & Analysis services, you’ll be able to understand how a consumer responds to your programs, resulting in insights that can be incorporated to continually provide ROI. With shopper data we can determine where they are over and underperforming – at a store, category, and product level. We can then target activities at the most relevant shoppers as opposed to costly mass marketing channels.
Let us take your brand to the next level and increase shopper/brand loyalty and category sales.
Online search is the most widely used method of attracting qualified visitors to your website, so attracting the attention of Google and other search engines is crucial. To achieve this effectively, our team assists in maximizing your search engine rankings naturally via advanced search engine optimization tools and techniques.
The Search Engine Optimization process begins with the effective selection of the building blocks of search optimization campaign, i.e. keywords. SEO is a vital part of marketing strategy. SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software. Providing useful site content and services for your users helps to generate invaluable assets.
Search engine optimization is the tool that ensures your site will be listed within relevant search results and as close as possible to the top. Ignoring SEO could be like having no signs and blank windows in your building. Potential customers will drive past your shop, not even realizing you are there.
Listed below are steps involved in the Organic Search Engine Optimization process:
- Keyword Analysis
- Competitive Analysis
- Building Meta tags
- On Page Activities
- Content Enhancement
- Code Enhancement
- Code Implementation
- Off Page Activities
- Link Enhancement
Where to start? Selecting a search engine marketing company can be a daunting task.
Choose a company that provides search engine optimization techniques that actually work to improve your site. This, along with good search engine optimization copywriting, will improve the focus of the page without losing the marketing edge.
Sq1 Search Engine Optimization Methodology
Research and Analysis
- Understanding business objective and goals
- Understanding of the target or targets (i.e. Demographic, Psychographic Geography, etc.)
- Extensive research & analysis for selected and targeted traffic keywords
- Detailed analysis of the domain(s)
- Detailed research and analysis of multiple competitors’ websites and search strategy
- Keywords and traffic benchmarking
Site Optimization
Site optimization refers to the optimization of existing pages and content on the website in order to build rankings with selected keywords.
Site Optimization of Main Website Pages
We introduce and administer the following specific activities on the internal pages to build and increase current rankings:
- HTML title tag optimization
- HTML description tag optimization
- Keyword tag optimization
- Content creation & optimization of existing pages based on keywords
- Internal HTML structure optimization
- Introduction of alt tags
- HTML anchor tag optimization
- HTML link structure modification
Site Optimization of Content Rich Pages
In order to target a wide range of traffic generating keywords, keyword specific landing pages should be developed and executed in order to maximize search engine visibility. We develop coherent, content rich pages by using the following methods and alterations:
- Title & Meta Tags - Introduction of title tags, description & keyword tags for the new content rich web pages.
- Content Writing - We'll work with our editorial staff and make suggestions for copy rewrites and restructure. We also suggest additional content for the site to increase its profile.
- Anchor Tag Optimization – Incorporation of anchor attributes across all web pages for strong interlinking within the website.
- Alternate Text Optimization - Incorporation of alternate text for all the images in order to create relevancy and visibility across search engines.
- Heading Optimization - Introduction of heading tags on all web pages for increased rankings and visibility across search engines.
- Internal Linking Architecture Improvements - In order to have pages properly indexed and to improve search engine saturation, changes to the internal linking architecture may be necessary. This will result in the increased visibility of the website and will help in maximizing the probability of driving traffic from search engines.
Off-Page Activities
- Off-page activities optimize a web site by using external links to the web site. Off-page activities include all of the optimization that occurs outside of your website. In other words, Link Building. Off-page activities are important to SEO and the following methods are crucial to the development of strong link building:
- Directory Submissions - Directory listings boost link popularity because human editors screen for relevancy. We submit listings in industry-specific & theme based directories. Resubmissions will be done after a period of time as an ongoing activity to build one-way links.
- One-Way Link Building - A one-way link is a link that points from one web page to a web page on another website. Unlike reciprocal links (discussed below), one-way links are not obligated to carry a link back. One-way links are preferred over reciprocal links by search engines. The acquisition of such links is established by linking networks.
- Reciprocal Link Building - The higher the number of ‘quality’ back links to your website, the higher the chance for the website to achieve higher rankings. Search engines credit your website with a link score based on the number of websites linking back to you and extra weight is given to those links which come from pages with similar content as your website. We increase back links through a comprehensive link-building program focusing on relevant industry sites.
SEO Project Deliverables
Phase 1 (Months 1 - 3)
- SEM detailed strategy document
- Keyword recommendations with estimated traffic & competition counts
- Competitor websites analysis
- Develop strategy and request to add content for main site pages
- Web text optimization
- On-page changes (Meta data, Alt tags etc.)
Phase 2 (Months 4 - 12)
Months 4 - 6:
We provide monthly ranking reports from month 3 until the completion of the process that outline the following key statistics:
- Keyword positions across the three major search engines (Google, Yahoo & BING)
- Organic search traffic figures
- Conversions from organic search
- The percentage of keywords appearing in the top 10/20 on search engines
- Activities completed in previous month
- Activities pending for upcoming month
Months 7 - 12:
- Web audit report that entails keyword positions across the three major search engines (Google, Yahoo & BING)
- Organic search traffic figures
- Conversions from organic search
- The percentage of keywords appearing in the top 10/20 on search engines
- Activities completed in previous month
- Activities pending for upcoming month
- Content syndication report
- Link-building report
| Activity | Deliverables |
| Business Analysis | Business Analysis Report |
| Goals Assessment | Goals Report |
| Web Site Architecture Assessment | For internal use, shared on request |
| Site Analysis | Site Analysis Report |
| Understanding of Existing Promotional Activities | Existing Activity Report with our suggestions |
| Competitive Analysis | Used for keywords analysis, but used for internal purpose |
| Keyword Research & Analysis | Keyword Report with short-listed / targeted phrases |
| Optimization Plan | Optimization Strategy Report |
| Site Optimization | Implementation on our end. Doc is provided in case of non-availability of site access |
| Quality Check | Quality Check Sign off -Internal |
| Site Submission | Manual Submission to Major Engines |
| Periodic Business Update Meetings with Clients | Minutes of the Meeting |
| Link Popularity Campaign | Reports |
| Site Monitoring & Maintenance | Periodic Report & Analysis |
- Business Analysis - Our clients' business, objectives, target customers, competition, and market competency are analyzed and reported. A thorough understanding of your business will enhance our knowledge about your target customers, which allows us to create a unique and tailored selling proposition that includes branding strategy.
- Goals Assessment - Successful web sites produce quantifiable results. We will lead a discovery process that is designed to gain a thorough understanding of the objectives for your company and web site in terms of revenue generation, client acquisition and lead qualification.
- Web Site Architecture Assessment - Our experts will conduct a detailed analysis of your web site. We will go behind the scenes and examine the design, flow, and construction of the site from an optimization perspective. This is vital for search engines such as Google, who use spiders to crawl the web and rank sites based upon an algorithm.
- Site Analysis - An in-depth analysis of the current site and study of the existing traffic are crucial steps in a SEO life cycle. Our experts will evaluate the weak areas of the website and offer solutions to overcome them.
- Competitive Analysis - A thorough review of your competitors’ positions and keywords is conducted. This process is both enlightening and instrumental in establishing a competitive advantage.
- Understanding of Existing Promotional Activities - This activity involves the extensive understanding of the existing SEO efforts, the methodology, and the pros and cons in order to create a strategy that does not harm the existing efforts.
- Keyword Research & Analysis - This is a crucial stage in which the keywords that are capable of capturing qualified traffic are finalized. We determine the most appropriate selection of keywords and keyword phrases to form the keyword submission list by researching search traffic patterns within the major search engines. Phrase positioning follows keyword finalization, which is based on the competition on search engines. The keywords that will generate the maximum qualified traffic are consistently monitored through our techniques.
- Optimization Plan - Based on the findings from earlier steps we create a plan highlighting the steps that are necessary to improve website ranking on search engines.
- Site Optimization - This is the vital phase in the optimization process that makes the site search engine-friendly. We work closely with your company to implement site modifications that will lead to prominence within those search engines. Site Optimization includes but not limited to insertion of Meta tags, optimization of images, insertion of alt tags, link structure, etc. Quality Check - This involves an extensive quality check to ensure that all of the activities/phases in the optimization plan have been done. Various offline and online software is used to ensure that the proven optimization standards are met.
- Site Submissions - The website is manually submitted to various web directories and search engines, staying within the parameters and rules set by various search engines.
- Link Popularity Campaign - includes researching websites that relate to, but do not directly compete with, the client’s website and exchange links with those web pages. More and more search engines are using link popularity as one of the defining parameters to determine the rank of a website.