The path-to-purchase was once a relatively simple and linear journey. In today’s online world, however, that path-to-purchase is no longer a path at all, but rather a series of highways, wormholes and time-traveling phone booths connecting communication and commerce. In today’s world of seemingly infinite information, in order to navigate that path-to-purchase, the brand experience and the sales experience need to be united.
Our programs integrate all assets and media channels to surround the consumer and guide them through the entire path to purchase.
We track all digital touch points to determine the most effective consumer journey.
Next, we analyze the direct correlation between each channel to define the optimal media mix. Our campaign model serves as a blueprint to scale and repeat success on our future campaigns.
In order to create killer programs, we have to have a killer set of skills. Our tool box is so extensive, it makes Batman’s look like a toy. We are able to take on any marketing challenge using our expertise in the following areas:
Without strategy, without a plan, there can be no victory. That is why we spend a great deal of effort developing a strategy that connects with your target audience and driving action. We discover what sets your brand apart, analyze what the marketplace looks like and size up your competitors, and layer it with real-time insights.
We take on all challenges. Our planners and strategists will develop the idea that will help your brand achieve victory.
We know shoppers. We know what catches their eye, their ear and most importantly, their spending dollar. Our retail strategists are experts in shopper segmentation information and purchase behavior. We partner with retailers to create programs that increase sales, raise key brand attributes and drive positive ROI for both the supplier and retail partner.
Woody Allen once said, “Eighty percent of success is showing up.” We believe that success for your business often hinges on you showing up at the exact moment when consumers may be looking for you. Staying relevant in the increasingly socialized world of search engines, with their increasing integration with networks like Facebook, Twitter and Google, present new challenges. Sq1 has been a leader in paid search and SEO marketing for over a decade, and can ensure that your brand will show up with the answers that your audience is looking for.
Until science allows us to integrate our smart phones directly into our brains (we would be the first to sign up), we will continue to use them for just about everything. Mobile marketing is about more than just advertising on your phone. It is about creating engaging content that connects with consumers. Sq1 can take your brand out into the world to engage your audience wherever they are.
Video games have come a long way from Pac-Man and Space Invaders, although those are still great. Video games are now a multi-billion dollar industry with new title releases receiving the attention and buzz of major Hollywood blockbusters. And brands from every category are looking for innovative ways to partner with these properties. Video games offer a chance to make a real connection with your target audience, regardless of demographic. Sq1 can help power up your brand with the right property and find a way to make it stand out among the aliens, zombies, flying banana peels and blitzing linebackers.
Our media programs don’t break the mold because we don’t believe in using a mold. We take a platform-agnostic approach to media planning and pride ourselves on developing strategic plans that utilize the best combination of media channels to effectively achieve the goals. Sq1 has a long and successful history of creating comprehensive media programs to meet any goal. We find synergies across paid, earned and owned media to amplify our program's impact.
Our optimization scientist focus on advanced audience-targeting solutions to bleeding edge attribution technologies, at this very moment our technologists are creating the media tools of tomorrow.
Our creative team loves asking questions. Most of them start with, “What if…?” We let our imaginations run wild in order to stop consumers in their tracks and drive action. We do that by creating experiences that consumers have never seen before. We are able to do that by never having to ask, “Is this possible?”
That luxury is afforded to us by our team of technologists who make the impossible possible. If something doesn’t exist, they invent it. Our creatives and technologists have developed hundreds of websites, rich media ads, web applications and mobile applications.
For us, a campaign is never really finished. It lives on the learning’s and actionable insights in the next campaign. We use evidence-based decision making to measure KPI's, test and continue to learn. We work with your finance and marketing teams to understand your key business objectives. Our optimization scientists focus on optimizing brand engagement, customer conversion and long-term retention.