As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are [...]
May 01, 2012
It would be great if Google could understand (or wanted to understand) that when I search [CRM intitle:"guest post"] I need 500 sites likely to publish CRM-related guest posts for a client this month. Instead I’ll get 3-10 decent prospects and start thinking of a new query. As a link prospector I find this to [...]
April 30, 2012
What began as an experiment 10 months ago is now showing up in nearly one of every five Google search results. I’m talking about authorship — Google’s use of the rel=author markup to identify content creators next to their content. A new SearchMetrics study published this week says that about 17 percent of queries included at least one instance [...]
April 26, 2012
Based on the happenings over the past few weeks, and especially given that Google issending warning messages about unnatural links to webmasters, it seems almost inevitable that the next great link building business scam will be promising to clean up linking messes for websites, so those sites will have a chance to get back in [...]
April 25, 2012
When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of ads that would be approved, and those that would be rejected. Then the employees’ skills are tested on ads that don’t run, they graduate to ads that get little [...]
April 23, 2012
Conversion Optimization, Digital Media -
One of the first things we learn as PPC advertisers is to pay attention to the numbers. We can all hold our cherished opinions about our ads and landing pages, but the cold, hard numbers don’t lie. Click-through rates (CTRs) and landing page conversion rates are stark reality checks, providing feedback for current tests and clues to [...]
April 23, 2012
Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their [...]
April 16, 2012
Facebook’s ad revenue has grown steadily since the social giant first launched paid ads five years ago. Marketers in the space have 15 unique targeting criteria, some with sub-criteria and additional options, plus the opportunity (and responsibility) to keep ads fresh and engaging with creative graphics and copy. How can marketers best cut the learning [...]
April 13, 2012
This week, pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus content distribution. Before Instagram, Facebook was exclusively a way to distribute. It [...]
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