Conversion Optimization, Digital Media, Sq1 Agency -
Through advertising and data platforms, marketers are given a wealth of information that can be used to validate their strategies and optimize their digital campaigns for better performance. Today, there is TONS of data to sort through—but how is one to know which is the most useful? Sometimes, good campaign optimization comes down to the [...]
December 15, 2011
Conversion Optimization, Sq1 Agency -
This holiday season, Sq1 decided to team up and adopt a family from the Genesis Women’s Shelter! Genesis provides quality safety and shelter to battered women and their children through crisis intervention and short term crisis therapeutics. Our family consisted of a single mother of 3 boys. We divided into teams and purchased toys, clothes [...]
December 07, 2011
You’ve probably heard the saying, “treat others how you want to be treated”, but this is especially true when it comes to client and agency relationships. The below article by Leonard Souza provides great insights that will help small and large businesses alike engage with their clients in order to develop strong relationships. Ah, the [...]
December 01, 2011
Search Engine Marketing, Sq1 Agency -
Over the past few years, Google has implemented numerous measures to kill the use of longtail keywords in search engine results. Why? For starters, longtail keywords are much harder for Google to monetize and monitor. Google’s movement to consolidate search volume against fewer keywords–which are easier to match ads against–has resulted in longtail becoming far [...]
October 10, 2011
Conversion Optimization, Creative, Digital Media, Shopper Marketing, Social Media, Sq1 Agency -
In the advertising days of old, campaigns were all about clever copy lines and big sexy imagery. Fast forward to the era of Social Media, and it is a whole new ball game. Campaigns now focus on the power of social sharing, database acquisition, and converting shoppers into buyers. Everybody here at Square One couldn’t [...]
September 23, 2011
CW 33 News interviews Square One’s own Web Technologies Developer, Andrew Turner, about Facebook’s announcement of new Timeline & Open Graph features. Read the full article at The CW 33 We are a Dallas and Portland Digital Agency and Experts in Social Media
September 22, 2011
Fox News interviews Square One’s own Web Technologies Developer, Andrew Turner, about Facebook’s recent changes to profiles, news feeds, and the user experience. We are a Dallas and Portland Digital Agency and Experts in Social Media
September 21, 2011
Fox News interviews Square One’s own Web Technologies Developer, Andrew Turner, about Google+ and it’s recent public launch as a new face in social networking. We are a Dallas and Portland Digital Agency and Experts in Social Media
September 19, 2011
Watch Sq1’s Executive Vice President of Social Media Gabe Winslow on Fox 4 News discussing the most recent Nielsen Report and Facebook Usage. Click to watch video. We are a Dallas and Portland Digital Agency and Experts in Social Media
Check out "Social Six: Finding the Good From Facebook" http://t.co/m8vHxwN5 via @SQ1Agency
