Ernie Capobianco doesn’t set rules when it comes to social media in his workplace. “We have no restrictions on the use of Facebook. People can post whatever they want.” The CEO of the Sq1 agency, a Dallas internet marketing firm, says restricting social media for dozens of employees who rely on Facebook to do their [...]
January 25, 2012
Conversion Optimization, Sq1 Agency -
If content is the crux of all our marketing efforts, we should be learning, adjusting, and optimizing. If not, it will lead to a negative consumer experience. One of my first columns for ClickZ was the importance of content and its role as a tangible media format. In the last few months, content continues to [...]
January 18, 2012
Conversion Optimization, Sq1 Agency -
In protest of the Stop Online Privacy Act (SOPA), many sites have have gone “dark” for the day. It makes it just a little bit easier to imagine what the web could look like if some of the measures from the proposed bill were to become law. The consensus among many experts, Internet users, web companies and [...]
January 10, 2012
Conversion Optimization, Sq1 Agency -
When it comes to usability testing, there has been a lot of debate and confusion regarding how many participants should be included in testing. Sometimes business teams think sample size in usability testing is just a matter of personal preference, and may request dozens of participants for “a good sample set.” Other times, they want to [...]
January 09, 2012
Conversion Optimization, Search Engine Marketing, Social Media, Sq1 Agency -
Brands are beginning to recognize that search marketing has a strong ROI. In 2011, 72 percent of surveyed search marketers indicated that they plan to increase their 2012 SEM technology spend. 26 percent foresee spending at the same level, while just 2 percent of respondents intend to reduce their investments in search marketing technology. The maturity [...]
January 05, 2012
Conversion Optimization, Digital Media, Sq1 Agency -
Square One is so excited to be nominated for a Facebook Studio award! To win, we’re going to need your help… simply CLICK HERE and “LIKE” our Wholly Guacamole “Get off the Ranch” campaign! Wholly Guacamole Get Off The Ranch Facebook Campaign from Sq1 Agency on Vimeo.
January 04, 2012
Conversion Optimization, Digital Media, Sq1 Agency -
Through advertising and data platforms, marketers are given a wealth of information that can be used to validate their strategies and optimize their digital campaigns for better performance. Today, there is TONS of data to sort through—but how is one to know which is the most useful? Sometimes, good campaign optimization comes down to the [...]
December 15, 2011
Conversion Optimization, Sq1 Agency -
This holiday season, Sq1 decided to team up and adopt a family from the Genesis Women’s Shelter! Genesis provides quality safety and shelter to battered women and their children through crisis intervention and short term crisis therapeutics. Our family consisted of a single mother of 3 boys. We divided into teams and purchased toys, clothes [...]
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