Advertisers checking their Facebook Insights data today won’t find information reflecting consumer interactions with their brand pages on Oscars night, or any time during the weekend for that matter. The most recent data available is for Friday, February 24. That time lag in Insights data – showing information such as how many people have viewed [...]
February 28, 2012
Conversion Optimization, Social Media -
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former. That was my conclusion to the audience of an SES London 2012 session that detailed to attendees why an optimized content [...]
February 27, 2012
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing. As companies evolve their people, process and technology to attract, engage and inspire customers through content, I think attention on a broader view [...]
February 24, 2012
Facebook’s ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013. Menlo Park, CA-based Facebook will still dominate this year, raking in $2.6 billion to Google’s $2.5 billion in display ad revenues. [...]
February 23, 2012
Facebook’s ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013. Menlo Park, CA-based Facebook will still dominate this year, raking in $2.6 billion to Google’s $2.5 billion in display ad revenues. [...]
February 22, 2012
At OMS in San Diego, Taylor Pratt (@taylorpratt) of Raven Tools led a great presentation focusing on the importance of using content marketing for improved social engagement. TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing. Over the years we have seen SEO, social media, and content [...]
February 21, 2012
Creating Facebook targeting segments can be a bit of a pain in the you-know-where, which made Facebook’s Broad Category targeting a no-brainer for advertisers to target campaigns quickly and they continue to grow. Recently, Facebook rolled out a few new Broad Category targeting options that seriously rock. Read on for a look at the astounding [...]
February 21, 2012
Ernie Capobianco doesn’t set rules when it comes to social media in his workplace. “We have no restrictions on the use of Facebook. People can post whatever they want.” The CEO of the Sq1 agency, a Dallas internet marketing firm, says restricting social media for dozens of employees who rely on Facebook to do their [...]
February 17, 2012
In a bid to broaden its revenue streams, Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express. Starting tonight, American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 [...]
Check out "Social Six: Finding the Good From Facebook" http://t.co/m8vHxwN5 via @SQ1Agency
