Facebook’s incredible growth and ability to influence has yet to be matched. While some are still debating the pros and cons of the social media king, I think most can agree that Facebook’s latest match up with Donate Life America deserves a round of applause. Alyssa Rosengarden’s article (below) explains the new partnership and how [...]
April 16, 2012
Facebook’s ad revenue has grown steadily since the social giant first launched paid ads five years ago. Marketers in the space have 15 unique targeting criteria, some with sub-criteria and additional options, plus the opportunity (and responsibility) to keep ads fresh and engaging with creative graphics and copy. How can marketers best cut the learning [...]
April 13, 2012
This week, pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus content distribution. Before Instagram, Facebook was exclusively a way to distribute. It [...]
April 02, 2012
Facebook is running a small test that’s aimed at improving its Marketplace Ads self-service platform. “We’ve heard from self-service advertisers that they want more guidance on how to optimize their campaigns based on their marketing goals,” Facebook rep Annie Ta told ClickZ News. “For example, some advertisers may want to get more app installs while [...]
March 26, 2012
Pinterest is hot. Very hot. Incredibly amazingly hot. How hot? Top 30 websites hot. According to new stats, the virtual pinboard makes no stops on its way to become one of the most popular social networking sites next to Facebook, Twitter and LinkedIn (it probably already surpassed Google+). The research firm Experian Hitwise has released [...]
March 16, 2012
Facebook is no longer providing data on daily comments and likes in Insights. The company appears to have stopped showing the number of daily comments and likes made per page and per post sometime this month. When brands and their agencies view Insights data online or export the data for viewing elsewhere, the information once [...]
March 14, 2012
Facebook is crowing about brand uptake of its new Pages regime. It says 8 million brands had transitioned to the new design by the end of last week, nine days after it unveiled the features at a marketing conference in New York. The changes allow corporate, non-profit, political marketers, and others to use a number [...]
March 09, 2012
You know the basics of Twitter, but now you want to boost the number of people following your 140-character missives. We asked a dozen social media experts the best way to do that, and all of them recommended taking time to write readable – and, by extension, retweetable – tweets. What follows is their best [...]
March 01, 2012
What am I getting for this spend? It’s something I have heard way too often in the past several years, and has become a difficult number to justify in a clear sense. I’m talking about social media ROI. Problems often exist where managers or C-level individuals have issues with computing the complete return on investing [...]
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