Digital Media, Mobile, Social Media -
A March survey conducted on behalf of Facebook by researcher International Data Corporation (IDC) found that U.S. smartphone users between 18 and 44 use their devices all day long. This is especially the case for those who want to stay current with their social networks. The coupling of social and mobile gives them instant, everywhere [...]
April 11, 2013
Digital Media, Mobile, Social Media -
According to a recent biannual study by local media researcher and forecaster, BIA/Kelsey, annual U.S. social ad revenue will reach $11 billion by 2017. This monumental leap represents a growth rate of 18% over the next five years. The research firm predicts that video and mobile-social ads will be the prime mover for this trend. [...]
April 10, 2013
Digital Media, Mobile, Social Media -
It’s 2013 and a whole new world. Now brands and agencies are turning to social rich media as one of its main avenues to connect with the growing number of social and mobile consumers. According to market research firm, BIA/Kelsey, innovations in social advertising are poised to double in annual revenue from $4.6 billion last [...]
April 09, 2013
Conversion Optimization, Digital Media, Shopper Marketing, Social Media -
Two years ago, major U.S. retailers were hoping to capitalize on the fact that many consumers visit Facebook to socialize. So they built digital storefronts to capture sales. Unfortunately, by the end of 2012 the reality is most high profile players had closed their Fcommerce shops. Online cross-channel merchandising specialist, the e-tailing group’s 15th Annual [...]
April 08, 2013
Digital Media, Mobile, Social Media -
While some people can’t walk and chew gum at the same time, or text and drive without annoying their fellow commuters, social media users are definitely multitasking. Smartphones have proven a godsend to social network users, who check in with their friends and family from virtually any location that has Wi-Fi or cell service. According [...]
April 03, 2013
Conversion Optimization, Digital Media, Social Media -
Once upon a time it was a simple task. Just build a website and “they will come”. Generally this was done using a combination of organic and paid search, online marketing and word-of-mouth. Then things changed. Suddenly, primary social sites, driven by the allure of short bursts of content – social objects – ruled the [...]
April 02, 2013
Digital Media, Mobile, Search Engine Marketing, Social Media -
eMarketer predicts that domestic digital display ad spending will continue its double-digit climb in 2013. They expect advertisers to fork over $17.70 billion on display ads served to desktops, laptops, mobile phones, tablets and other devices. Leading the charge is Google with $2.26 billion in net U.S. digital display ad revenues last year and $3.11 [...]
March 28, 2013
Digital Media, Mobile, Social Media -
eMarketer has bumped up its forecast for 2013 and 2014 ad spending on Twitter to $528.8 million this year and double to nearly one billion the next. More than half of Twitter’s global ad revenues – about 53% will come from mobile – up from virtually a mobile no-show in 2011. Ad spend on mobile [...]
March 25, 2013
Social media is exploding leaving most CMOs scrambling to learn how to fit these new emerging platforms into their marketing plans. This “social marketing” phenomenon has also blurred the line between branded advertising and PR. To add to the anxiety of CMOs, their CEOs are placing pressure on them to quickly embrace social media. And [...]
