At OMS in San Diego, Taylor Pratt (@taylorpratt) of Raven Tools led a great presentation focusing on the importance of using content marketing for improved social engagement. TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing. Over the years we have seen SEO, social media, and content [...]
February 21, 2012
Creating Facebook targeting segments can be a bit of a pain in the you-know-where, which made Facebook’s Broad Category targeting a no-brainer for advertisers to target campaigns quickly and they continue to grow. Recently, Facebook rolled out a few new Broad Category targeting options that seriously rock. Read on for a look at the astounding [...]
February 21, 2012
Ernie Capobianco doesn’t set rules when it comes to social media in his workplace. “We have no restrictions on the use of Facebook. People can post whatever they want.” The CEO of the Sq1 agency, a Dallas internet marketing firm, says restricting social media for dozens of employees who rely on Facebook to do their [...]
February 17, 2012
In a bid to broaden its revenue streams, Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express. Starting tonight, American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 [...]
February 15, 2012
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the social site’s users who have played particular video games, watched specific videos, or listened to certain songs, among other possible examples. Over the last year, brands have been able to run Sponsored Stories [...]
February 14, 2012
Europe’s sovereign debt crisis is forecast to result in a “not-so-good” economy. This worrying outlook has driven more and more retailers in Europe and China to focus on retaining businesses through their existing customer database and social networks. Given a diminishing amount of marketing budget, the biggest question for marketers in 2012 is how to [...]
February 14, 2012
In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment. He wanted to see if he could repeat his previous success in a new industry. That experiment led to the launch of Social Media Examiner in October of that same year. Michael had been well known in the whitepaper industry and joked “I went from [...]
February 09, 2012
At the Inside Social Apps 2012 conference in San Francisco on Wesbeday, Facebook revealed its roadmap for social games and mobile apps for the rest of the year — and it’s good news for app developers. Want to create an app for Facebook’s Open Graph? The mobile space presents a huge opportunity to create cross-platform social [...]
February 06, 2012
According to Pew Internet Research, Twitter usage among teens has doubled in the last two years. While still a small proportion of social media use by teens, this Twitter increase is worth marketers’ attention because it’s starting to reach a critical mass and provides insights into how they think and use communications. Further, as with [...]
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