Shopper Marketing, Social Media -
Social shopping is a more powerful concept than ever. Facebook and other social networking are providing users with social sharing “want” and “own” buttons to express themselves and their desired purchases . They can share with their friends what they want to buy and what they have already purchased for themselves. Not a bad way [...]
October 10, 2011
Conversion Optimization, Creative, Digital Media, Shopper Marketing, Social Media, Sq1 Agency -
In the advertising days of old, campaigns were all about clever copy lines and big sexy imagery. Fast forward to the era of Social Media, and it is a whole new ball game. Campaigns now focus on the power of social sharing, database acquisition, and converting shoppers into buyers. Everybody here at Square One couldn’t [...]
September 01, 2011
Imagine you need to purchase a special tool for a home project you are working on at home. Store A – Known for its lower prices, you visit this store first. After 15 minutes of no help and feeling lost you walk out. Store B – As soon as you enter the store you are [...]
August 09, 2011
An online retail usability study of 2000 (42% Male/58% Female) UK online shoppers was recently released. The results are more than helpful when optimizing your online shopping experience. The online shoppers were asked all sorts of questions to gauge how to build trust and or how to keep shoppers form abandoning the shopping process. The [...]
July 22, 2011
According to ADAGE; Wal-Mart Lifts Decade-Long Ban on Data Sharing Wal-Mart Stores is lifting the lid on its U.S. sales data vault more than a decade after restricting access for most outside parties, allowing data syndicator Nielsen Co. and other research firms to receive and analyze scanner data both from its flagship Walmart chain and [...]
June 22, 2011
FDA Issues Graphic Cigarette Labels – Sq1 Agency on FOX 4 News
June 10, 2011
Power house coupon marketer, Groupon, has finally made its way into the grocery retail environment with a test program at a grocery retailer, Big Y in Massachusetts. The deal allows shoppers to purchase a $39.99 seafood grill pack with lobster tails, clams, mussels and other seafood items for $24; a 40% savings. The program uses [...]
May 18, 2011
Shopper Marketing, Social Media -
In addition to “liking” a brand’s Facebook page, some social media users feel inclined to tag products in their photo posts. Consumers are tagging anything from their soft drink cans to recent clothing purchases to show love of their favorite brands. It may be a bit obsessive, but it continues to reinforce the fact that [...]
May 13, 2011
According to Mashable; Two Thirds Of Moms Shop With Their Smartphones Most smartphone-wielding mothers put their phones to work while they shop, according to a survey by mobile ad network Greystripe. In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role [...]
Check out "Social Six: Finding the Good From Facebook" http://t.co/m8vHxwN5 via @SQ1Agency
