Developing a successful digital shopper marketing experience should be based primarily on consumer usability needs. Companies run into problems when they focus solely on aesthetics and ignore the visual functionality. In the article below, Andy Montgomery discusses the Effective Presentation of a Website’s Navigation. Effective Presentation of a Website’s Navigation Users obtain information on the [...]
February 15, 2012
Google took a lot of heat last month when it announced its decision to incorporate personal data into its search results. The “Don’t Be Evil” people were vilified by commentators and competitors. But its move was just another step in a shift by many marketers toward more actively tracking and responding to consumers. Amazon gives [...]
February 03, 2012
Brands have a very difficult decision to make when it comes to your consumers. On the one hand, we want to provide users with extremely rich and branded experiences online. You know: learn about the brand, take a virtual tour, try the clothes on in the virtual dressing room, see behind-the-scenes information about how your products [...]
January 27, 2012
Conversion Optimization, Shopper Marketing -
We are only a month into 2012, but 2011 already seems like a distant memory. Christmas was over a month ago and Black Friday was approximately 6 months ago by my calculations. But as we reminisce on the year that was 2011, hopefully you were pleasantly surprised with how it turned out. For a year [...]
January 17, 2012
Digital Media, Shopper Marketing -
Companies have long felt the pressure to develop apps for customers carrying tablets and smartphones, but according to a new study consumers show a greater preference — by up to 20 times — for browsing the Web to shop rather than using branded apps. The findings, by mobile and social media merchandising firm Zmags revealed that only 4% [...]
December 07, 2011
Conversion Optimization, Shopper Marketing -
Here’s an interesting infographic that outlines a customer’s path to purchase for broadband internet. Overarching concepts can be applicable in many scenarios.
December 06, 2011
This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping experiences, both [...]
December 06, 2011
Conversion Optimization, Shopper Marketing -
I’ll admit that I am definitely guilty of abandoning shopping carts. Most of the time, this happens because I can’t see the total and I click “add to cart” on everything. By the time I get to the grand total, it’s to a point where I wish somebody would take away my internet connection. For [...]
October 27, 2011
Mall advertisements in the movie Minority Report were able to identify and target consumers after an instant iris scan. While the world is nowhere near iris scan targeting, we do have tracking cookies which have provided a granular targeting tool. No one has figured out how to close the gap between offline purchases and online [...]
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