Two years ago, major U.S. retailers were hoping to capitalize on the fact that many consumers visit Facebook to socialize. So they built digital storefronts to capture sales. Unfortunately, by the end of 2012 the reality is most high profile players had closed their Fcommerce shops. Online cross-channel merchandising specialist, the e-tailing group’s 15th Annual [...]

As an insider of the digital marketing world, I sometimes find myself thinking that specific technologies are more widespread than they actually are. I was pleasantly surprised by eMarketer’s report that showed mobile coupons are almost as popular as I believed them to be. “eMarketer estimates that 92.5 million people in the US redeemed a [...]

I still get pretty excited when I get something in the mail, but I’m usually immediately disappointed when I can’t pin an awesome outfit or take an immediate action to purchase something. Shopping apps are becoming more and more popular and eMarketer trends show that this won’t be slowing down anytime soon. Are Shopping Apps [...]

I’ve been posting about it for weeks and it’s finally here: tomorrow evening will be the official kick off for holiday shoppers as stores open their doors late Thursday afternoon for Black Friday shopping events. Susan Kuchinskas shares a recent sales prediction from Adobe that reports on the shopping forecast for this Black Friday. Hope [...]