In the next several years, it’s quite possible that the way we think about keyword targeting within the SERP may undergo a significant, perhaps radical transformation; even to the point where a good portion of the time the ads being triggered against keyword queries bear little resemblance to the keyword phrases in our accounts, yet [...]
March 26, 2012
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns. “AdWords was initially built for search [...]
March 15, 2012
The money you’re able to make from a top position in search engine result pages (SERPs) often determines the effort you’re willing to take. Search engine marketing (SEM) is maturing and now that there is little secret sauce left it comes down to ability and willingness to put in the required effort. Increasingly the ability [...]
March 15, 2012
One of the fundamental concepts in UX is notion of affordance: the idea that objects should behave in the manner that their appearance suggests. A push plate on a door affords pushing; a handle afford pulling. How many times have you walked up to a door and found it behaved contrary to your expectations? Invariably [...]
March 12, 2012
In December 2011 Google announced that it now has a smartphone Googlebot-Mobile. Historically, Googlebot-Mobile has concerned itself only with mobile sites designed for feature phones, so this is a pretty significant development. Today’s column is going to discuss how to think about Googlebot, Googlebot-Mobile and your mobile web site. As noted in this recent mobile [...]
March 12, 2012
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion. The findings come out of a survey from the Pew Internet & [...]
March 06, 2012
As I consult and train people on Internet marketing, I typically ask whether keyword research is a strategic function or a tactical one. Often people think it’s tactical because of the tedious nature of the work. I submit it is not only strategic but also foundational to all marketing channels you will use. If you [...]
March 01, 2012
In the past few days there have been some pleasing changes to Google Analytics. As reported on the Google Analytics blog, the GA team are striving to improve the speed of the interface via cached reports, fast-access mode custom report calculation using a slider: However, Analytics also has a shiny new look (less than a [...]
February 29, 2012
My prior column “Link for People, Not Search Engines,” was met with a few favorable responses and responses asking for more concrete advice/examples. Sticking with my “link for people” theme, let’s look at a real life example to hopefully provide some clarification. To begin, let’s rid ourselves of the term “link builder.” Link building is [...]
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