Last week, during a meeting at Sq1 Agency, there was a fairly long discussion of bounce rates and how to improve the numbers. One way is to make sure the content is the best it can be. How do you create that content that will find its way to people who are in browse mode? [...]
February 09, 2012
Over the past few years, the SEO industry has expanded to include everything from social media and conversion optimization to reputation management and a myriad of specialized tools that seemingly measure every click ever made on the internet. To make things even more fun, we have gone from traditional SEO, which specifically looks at organic [...]
February 08, 2012
When we work on search engine optimization (SEO) or pay per click (PPC) campaigns, be it keyword research to user experience to identifying missing content, it seems that we can never get enough data no matter how many tools we use. At the same time, I’ve noticed that not many companies were using on-site search [...]
February 07, 2012
Digital Media, Search Engine Marketing -
Red herrings abound when you’re looking at your data in AdWords. Information overload is a real risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn’t investigate further. With that in mind, here are seven common mistakes people [...]
February 06, 2012
When you think about optimizing a PPC ad, it’s understandable that you’d want something a little more than just a tweak, right? Wrong. And for a number of reasons. Many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a [...]
February 02, 2012
If you didn’t notice the Search Engine Watch article from October 19, 2011 discussing Google’s decision to encrypt the referrer information for logged in users (including query string) you’ve most likely noticed the result: the ominous “not provided” most of us now see as our top referring search query. We’ve all stared at it in [...]
February 01, 2012
”Never let a search engine dictate 100 percent of your linking strategy.” I made that statement in April of 2003, almost 10 years ago. It was my closing statement in an interview with Ralph Wilson of Web Marketing Today. And it’s as true today as it was then. With the massive changes we have seen [...]
January 31, 2012
Mobile, Search Engine Marketing -
Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the [...]
January 26, 2012
Conversion Optimization, Search Engine Marketing -
In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done. Nimble smaller businesses routinely outmaneuvered larger enterprises when it [...]
Check out "The Key to Social Media Success is Understanding Your Audience" via @SQ1Agency
