At an advertising agency that specializes in conversion and search engine optimization, understanding keywords and links as well as their impact on search engine results. Peter van der Graaf’s article (below) from searchenginewatch.com discusses some of the different paths to take when building successful keyword combinations. Link Building on Partial Keyword Combinations Say you want [...]
May 07, 2012
If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening [...]
May 04, 2012
In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing tactics. Such updates and events include Panda, the notice of death detection and a Penguin web spam algorithmic update. Sweet. So while SEOs and webmasters [...]
May 03, 2012
Insatiably curious blogger PotPieGirl stumbled upon an indexed copy of Google’s training manual for human URL quality raters in October. The 120+ page guide was more a reinforcement of search engine optimization (SEO)best practices than an earth shattering revelation of the inner workings of the organic algorithm. The actual influence of these human raters is [...]
May 02, 2012
As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are [...]
May 01, 2012
It would be great if Google could understand (or wanted to understand) that when I search [CRM intitle:"guest post"] I need 500 sites likely to publish CRM-related guest posts for a client this month. Instead I’ll get 3-10 decent prospects and start thinking of a new query. As a link prospector I find this to [...]
April 30, 2012
What began as an experiment 10 months ago is now showing up in nearly one of every five Google search results. I’m talking about authorship — Google’s use of the rel=author markup to identify content creators next to their content. A new SearchMetrics study published this week says that about 17 percent of queries included at least one instance [...]
April 04, 2012
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms. Each list builds on the last as PPC managers the world over desperately try to improve functionality and reporting capabilities. Typically, these platitudes fall on [...]
March 30, 2012
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top organic result for the keyword? [...]
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