While some people can’t walk and chew gum at the same time, or text and drive without annoying their fellow commuters, social media users are definitely multitasking. Smartphones have proven a godsend to social network users, who check in with their friends and family from virtually any location that has Wi-Fi or cell service. According [...]

eMarketer predicts that domestic digital display ad spending will continue its double-digit climb in 2013. They expect advertisers to fork over $17.70 billion on display ads served to desktops, laptops, mobile phones, tablets and other devices. Leading the charge is Google with $2.26 billion in net U.S. digital display ad revenues last year and $3.11 [...]

With the global increase of high-value consumers with tablets, more mobile ad dollars are being diverted to these devices. From Q2 to Q4 2012, mobile ad-buying platform Adfonic noted that tablets’ share of mobile ads served climbed from 9 to 14%. It’s not just the quantity of tablet ads that’s noteworthy, it’s quality in terms [...]

Digital will get a bigger chunk of the total pie in local advertising, especially in light of mobile and the opportunities it creates to better target consumers. Local media and ad analyst, BIA/Kelsey’s March 2013 forecast of U.S. local media ad spending has noted that digital will continue to expand at the expense of traditional [...]