Digital Media, Mobile, Search Engine Marketing -
According to a new eMarketer report, “State of Mobile Search 2013: Key Trends in Mobile SEO and SEM,” last year search marketing reached a tipping point in the U.S. For the very first time, desktop search declined while the share of smartphone and tablet queries reached roughly 20%. The report found that U.S. marketers that [...]
April 18, 2013
Digital Media, Digital Video, Mobile -
According to the Interactive Advertising Bureau, Internet ad revenue shattered the previous record, hitting an all time high of $37 billion and demonstrating the momentum of the medium. The IAB reports that digital ad revenue has broken records for two years now. IAB senior vice president of research, analytics and measurement, Sherrill Mane, said “For [...]
April 17, 2013
Digital Media, Mobile, Social Media -
A March survey conducted on behalf of Facebook by researcher International Data Corporation (IDC) found that U.S. smartphone users between 18 and 44 use their devices all day long. This is especially the case for those who want to stay current with their social networks. The coupling of social and mobile gives them instant, everywhere [...]
April 17, 2013
Travelers tend to be more affluent than the rest of the digital population, and they are adopting tablets and smartphones in greater proportion than other Internet users too. Marketers see this as presenting an opportunity to reach them almost at every point during their travel journey, according to an eMarketer report, “Marketing to Mobile Travelers: Device [...]
April 12, 2013
Conversion Optimization, Digital Media, Mobile, Search Engine Marketing, Shopper Marketing -
Research from Google/Nielsen and a separate report from Pew Internet suggest that marketers are very likely under-investing in mobile search. While measurable conversions are difficult to tie back to smartphones and only large campaigns can do split tests to ascertain how much a smartphone search experience has on influencing a sale – it’s well known [...]
April 12, 2013
Digital Media, Mobile, Shopper Marketing -
Convenience, low prices and browsing vast inventories, has changed the shopping habits of women. SheSpeaks, a women’s network and Lippe, a female-oriented marketing firm, surveyed over 2,000 U.S. female Internet users last month and found that only 6% of them still research products primarily in-store. The vast majority of the main shoppers in the household [...]
April 11, 2013
Digital Media, Mobile, Social Media -
According to a recent biannual study by local media researcher and forecaster, BIA/Kelsey, annual U.S. social ad revenue will reach $11 billion by 2017. This monumental leap represents a growth rate of 18% over the next five years. The research firm predicts that video and mobile-social ads will be the prime mover for this trend. [...]
April 11, 2013
Mobile users are using their smartphones and tablets to route their trips home, read local restaurant reviews and find nearby businesses. As more consumers migrate to mobile, local search is rising in parallel. Between April and December of last year, comScore asked U.S. mobile users about their search activities. The study found that in only [...]
April 11, 2013
In Canada, smartphones are quickly closing in on majority penetration among adult Internet users, with tablet usage growing briskly too. January’s semi-annual Mobil-ology survey reported that 47% of adult Internet users in Canada own smartphones, up from 40% a mere six months earlier. Canadian Internet users were surveyed about their use of smartphones, tablets and [...]
