Conversion Optimization, Creative -
Being able to automatically optimize can save a lot of internal agency time but it also makes it easy to miss small details. Joe Laszlo stresses the importance of using these tools with caution in his article and also explains how these tools need to be managed. Responding to Responsive Design For much of the [...]
September 13, 2012
Creative, Mobile, Sq1 Agency -
The intro into this fall season has been good to me. As a recent hire to the Sq1 West team as Account Executive, I moved from California to Portland with the dreamsof Mad Men galore (minus the indoor smoking, affairs, etc.,) brisk walks, gritty concerts, and cider in my heart. Who knew I would [...]
August 24, 2012
When there is only a grey area between two terms it can be hard to clearly define the difference. Below, Darren Northcott explains how Information Architecture and User Experience are two distinct aspects of a site design. The Difference Between Information Architecture and UX Design Next to explaining what I do for a living, the [...]
July 12, 2012
Conversion Optimization, Creative, Digital Media, Mobile, Search Engine Marketing, Shopper Marketing, Social Media, Sq1 Agency -
Our clients, our employees, and our peers often refer to Square One as one of the Best Dallas Ad Agencies. We blush at this praise however it continues to come in. Earlier this year for example, Square One was named Best Dallas Ad Agency for our employees; Square One was name as one of [...]
April 02, 2012
An ordinary Orlov Trotter horse, but is it capable of mental arithmetic? User testing is a key part of validating design decisions, but what if the design of the test itself is invalid? As a researcher, being aware of the pitfalls that affect experimental design ensures your test can lead to more elegant end user [...]
March 21, 2012
Throughout my career, I’ve generally understood the value of doing (or having) a content audit as an input into a website redesign. A content audit is an assessment of a website’s content from both a quantitative perspective (i.e., “How much content is there?”) and a qualitative one (i.e., “Is the content any good?”). But what’s [...]
January 19, 2012
As technology evolves, so does the art and craft of Web design. New technology creates new challenges, which require new solutions. Often we’re working in uncharted territory, where the solutions demanded really are new. Other times, we’re faced with problems of a more universal nature, problems that have a history. Given the limited history of [...]
January 10, 2012
Conversion Optimization, Creative, Search Engine Marketing -
As we enter into 2012, it’s time to decide where to begin your landing page testing strategy. With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action or actions. Remember, unless a page or website section directly supports the completion of the conversion action, [...]
January 10, 2012
Conversion Optimization, Creative, Digital Media -
When thinking about the future of online media planning (or “digital” media planning), one of the more exciting areas is video. Digital video ad opportunities have been around for quite a while now, but critical mass adoption and game-changing circumstances like long-form video, Internet TV, new devices to deliver content to our TV screens, and mobile [...]
Many of us will be attending this event to support our employees, coworkers, and families. Plus we love meeting... http://t.co/WBAiYsHEhs
