An ordinary Orlov Trotter horse, but is it capable of mental arithmetic? User testing is a key part of validating design decisions, but what if the design of the test itself is invalid? As a researcher, being aware of the pitfalls that affect experimental design ensures your test can lead to more elegant end user [...]
March 21, 2012
Throughout my career, I’ve generally understood the value of doing (or having) a content audit as an input into a website redesign. A content audit is an assessment of a website’s content from both a quantitative perspective (i.e., “How much content is there?”) and a qualitative one (i.e., “Is the content any good?”). But what’s [...]
January 19, 2012
As technology evolves, so does the art and craft of Web design. New technology creates new challenges, which require new solutions. Often we’re working in uncharted territory, where the solutions demanded really are new. Other times, we’re faced with problems of a more universal nature, problems that have a history. Given the limited history of [...]
January 10, 2012
Conversion Optimization, Creative, Search Engine Marketing -
As we enter into 2012, it’s time to decide where to begin your landing page testing strategy. With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action or actions. Remember, unless a page or website section directly supports the completion of the conversion action, [...]
January 10, 2012
Conversion Optimization, Creative, Digital Media -
When thinking about the future of online media planning (or “digital” media planning), one of the more exciting areas is video. Digital video ad opportunities have been around for quite a while now, but critical mass adoption and game-changing circumstances like long-form video, Internet TV, new devices to deliver content to our TV screens, and mobile [...]
November 04, 2011
Creative -
How are decisions made? In a perfect world, decisions would be based on the processing of the information given, clear logic, and sound reasoning. But in all actuality, when an opportunity arises the “reptilian” brain takes control of the decision-making process, and logic and reason go out the window. Think about this concept in conjunction [...]
October 10, 2011
Conversion Optimization, Creative, Digital Media, Shopper Marketing, Social Media, Sq1 Agency -
In the advertising days of old, campaigns were all about clever copy lines and big sexy imagery. Fast forward to the era of Social Media, and it is a whole new ball game. Campaigns now focus on the power of social sharing, database acquisition, and converting shoppers into buyers. Everybody here at Square One couldn’t [...]
Check out "Social Six: Finding the Good From Facebook" http://t.co/m8vHxwN5 via @SQ1Agency
