There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here’s a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards. Both the [...]
February 22, 2012
PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a zen-like state of focus when analyzing data. The more focused your analysis and optimization is, the faster you can manage campaigns and [...]
February 21, 2012
As a marketer, you’ve spent a lot of effort getting consumers to a point of purchase and convincing them to follow through with a sale. But what happens afterward? Sure, if it’s an online sale, you send them a confirmation email – but if you stop there, you’re missing a big opportunity with an engaged [...]
February 17, 2012
Conversion Optimization, Mobile -
All advertising imposes costs on the consumer. For example, TV commercials interrupt shows, outdoor ads sometimes obscure or distract from prettier views, and the sheer weight of the ad pages in the September issue of Vogue has undoubtedly caused a fair number of arm strains and Prada bag collapses over the years. But because of [...]
February 13, 2012
I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an [...]
February 03, 2012
AdTruth, a division of 41st Parameter, has become a member of the World Wide Web Consortium (W3C). As a member of the organization’s Tracking Protection Working Group, it will help provide guidance for implementing and adhering to Do Not Track policies. The W3C’s mission is to create Web standards and guidelines designed to ensure long-term [...]
February 02, 2012
The Internet may have grown up first in the United States, but it’s a global phenomenon now. The same can be said for the fast-growing body of educational content on the web. YouTube announced a new batch of partners that were added to its Education Channel today and noted that nearly 80% of the viewership [...]
February 01, 2012
Everything that we usually ascribed to mobile devices – location-based ultrabooks and tablets are going to do for us. As notebooks and ultrabooks get more powerful, the concept of a sited, desktop computer will start to fade. When does it stop making sense to talk about your “mobile site” as separate from your “desktop site,” [...]
January 31, 2012
A recurring conundrum within the digital analytics industry is interpreting a multitude of data sources and using them to take action. Numerous books have been written on this topic, great minds have applied Boolean logic to the issue, and countless businesses have dedicated significant resources in attempts to resolve this quandary. In fact, according to [...]
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