Sorting through a tangled web of backlinks can be daunting, but finding links that may be hurting your search engine results is crucial. Jennifer Van Iderstyne’s article (below) explains how to take control of your link situation. How to Get Rid of Unwanted Backlinks It used to be that sites linking to yours couldn’t harm [...]
May 09, 2012
As a conversion optimization agency, it is important to us to continue to deliver quality results to our clients. Utilizing the tools available to us to their fullest potential plays a huge part in that. Sarah Carling’s article (below) from searchenginewatch.com highlights some areas in Google Analytics that may be getting overlooked when reviewing data. [...]
April 26, 2012
Based on the happenings over the past few weeks, and especially given that Google issending warning messages about unnatural links to webmasters, it seems almost inevitable that the next great link building business scam will be promising to clean up linking messes for websites, so those sites will have a chance to get back in [...]
April 23, 2012
Conversion Optimization, Digital Media -
One of the first things we learn as PPC advertisers is to pay attention to the numbers. We can all hold our cherished opinions about our ads and landing pages, but the cold, hard numbers don’t lie. Click-through rates (CTRs) and landing page conversion rates are stark reality checks, providing feedback for current tests and clues to [...]
April 23, 2012
Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their [...]
April 11, 2012
Whenever I’m asked about what I do for a living, I say something like this: “you know those pieces of text that you can click on inside of a webpage, the ones that take you somewhere else? I place those.” Blank stare. Sometimes they respond with, “OK, but why?” That’s a damn good question. The [...]
April 09, 2012
Significant effort ends up going into helping key executives of larger brands understand the role that search should play in marketing and how to budget it. Discussions generally end up focusing on how the search strategy should integrate with the other marketing efforts by the business. Integrated marketing continues to be a hot topic, and was the [...]
April 04, 2012
“It’s like drinking from a fire hose with a straw, with another smaller straw inside it.” That’s how a colleague who was not allowed to record participants in user research sessions described doing contextual inquiries for a very complex financial application. He was trying to prepare me for my own contextual inquiries with the same client, who [...]
April 02, 2012
Every digital marketer is out to increase relevancy, click-through rates, and conversions. It is a truth universally acknowledged that the more personalized the message, the better the results. Technology allows us to customize any aspect of the copy with details from that particular customer’s behavior, life stage, or contract. Less is usually more in this [...]
Check out "Social Six: Finding the Good From Facebook" http://t.co/m8vHxwN5 via @SQ1Agency
