Facebook’s incredible growth and ability to influence has yet to be matched. While some are still debating the pros and cons of the social media king, I think most can agree that Facebook’s latest match up with Donate Life America deserves a round of applause. Alyssa Rosengarden’s article (below) explains the new partnership and how [...]
May 15, 2012
Sorting through a tangled web of backlinks can be daunting, but finding links that may be hurting your search engine results is crucial. Jennifer Van Iderstyne’s article (below) explains how to take control of your link situation. How to Get Rid of Unwanted Backlinks It used to be that sites linking to yours couldn’t harm [...]
May 14, 2012
Despite general opinion here in Texas, bigger isn’t always better. As a website grows it becomes more difficult to manage internally. Large sites become stuffed with text for the sake of filling space, making them lose their intended purpose and overall effectiveness. David Nichols’ article (below) discusses the importance of quality over quantity. Content Quality [...]
May 11, 2012
Developing a successful digital shopper marketing experience should be based primarily on consumer usability needs. Companies run into problems when they focus solely on aesthetics and ignore the visual functionality. In the article below, Andy Montgomery discusses the Effective Presentation of a Website’s Navigation. Effective Presentation of a Website’s Navigation Users obtain information on the [...]
May 10, 2012
At an advertising agency that specializes in conversion and search engine optimization, understanding keywords and links as well as their impact on search engine results. Peter van der Graaf’s article (below) from searchenginewatch.com discusses some of the different paths to take when building successful keyword combinations. Link Building on Partial Keyword Combinations Say you want [...]
May 09, 2012
As a conversion optimization agency, it is important to us to continue to deliver quality results to our clients. Utilizing the tools available to us to their fullest potential plays a huge part in that. Sarah Carling’s article (below) from searchenginewatch.com highlights some areas in Google Analytics that may be getting overlooked when reviewing data. [...]
May 07, 2012
If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening [...]
May 04, 2012
In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing tactics. Such updates and events include Panda, the notice of death detection and a Penguin web spam algorithmic update. Sweet. So while SEOs and webmasters [...]
May 03, 2012
Insatiably curious blogger PotPieGirl stumbled upon an indexed copy of Google’s training manual for human URL quality raters in October. The 120+ page guide was more a reinforcement of search engine optimization (SEO)best practices than an earth shattering revelation of the inner workings of the organic algorithm. The actual influence of these human raters is [...]
Check out "Social Six: Finding the Good From Facebook" http://t.co/m8vHxwN5 via @SQ1Agency
