Social Media – Square One’s View on Social Promotions

Sq1 believes that all social media outreach needs to follow certain guidelines to take the full advantage of this very powerful platform. What follows is a quick snapshot of the required components of our Social Promotions:

A.  Adherence to Brand Guidelines – all communications need to reflect the brand guidelines.  Sq1’s Brandcube™ process ensures adherence see:

http://www.sq1agency.com/services/branding.html

B.  Speak to the “engaged” consumer as a person, in the brands tone of voice.

C.  Use the promotion as a vehicle to promote the brand guidelines

D.  Use the promotion to grow “Owned Media” such as email lists, Twitter followers, Facebook “likers” etc…..

E.  When possible, develop Social Media promotions as a frequency tool. Sq1 believes that properly used, Social Media can be a very effective frequency generation tool.

F. Create emotional connections to your brand advocates with potential connections to creating social good.  We believe that consumers enjoy being connected to brands that create good – that is, connected to a social cause.

G. Sq1 believes that we must MEASURE and establish benchmarks that can help us determine campaign success.  Sq1 has an OPTIMAZATION approach that works in conjunction with your traditional and online advertising efforts.  Our conversion optimization approach http://www.sq1agency.com/services/optimization.html ensures that we are constantly improving our campaigns and approach.

Square One a Dallas Digital Agency are experts in Social Media Strategy and Marketing