Conversion Optimization, Shopper Marketing -
We are only a month into 2012, but 2011 already seems like a distant memory. Christmas was over a month ago and Black Friday was approximately 6 months ago by my calculations. But as we reminisce on the year that was 2011, hopefully you were pleasantly surprised with how it turned out. For a year [...]
January 27, 2012
Conversion Optimization, PPC -
For service businesses such as law, consulting, or medicine, paid search advertising is often one of the most effective ways of increasing lead flow. Ripe opportunities consistently occur in these regionally based service industries (mostly because it becomes less likely that smaller organizations are able to connect bat to ball on great ad copy, web [...]
January 27, 2012
While discovering ROI for corporate social media efforts has yet to become an exact science, it’s one of this year’s most desired objectives for digital marketers. In fact, according to the report, “State of Marketing Measurement,” published in December 2011 by Ifbyphone, 82 percent of those surveyed said that executives expect every campaign to be [...]
January 26, 2012
Can consumers’ love of social gaming be converted into commerce at their stores nationwide? Taco Bell, Dunkin’ Donuts, Quiznos, and Red Robin want to find out! They’ve penned deals with Plink, a loyalty marketing start-up that’s set to announce its quick-serve brand test partners on Thursday. It’s pretty simple: the more Plink users spend at [...]
January 26, 2012
Conversion Optimization, Search Engine Marketing -
In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done. Nimble smaller businesses routinely outmaneuvered larger enterprises when it [...]
January 26, 2012
Conversion Optimization, Insights & Analytics -
Collecting and storing all your digital data is a luxury that most businesses today do not have. Wile data storage options are becoming more economical all the time, most businesses cannot–and should not–collect every bit, byte or petabyte that flows through their enterprise applications. However, as the importance of digital channels grows, so too does [...]
January 25, 2012
New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook, nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely. In the end, while services like Path get us closer to “personal,” they are still [...]
January 25, 2012
Conversion Optimization, PPC, Sq1 Agency -
If content is the crux of all our marketing efforts, we should be learning, adjusting, and optimizing. If not, it will lead to a negative consumer experience. One of my first columns for ClickZ was the importance of content and its role as a tangible media format. In the last few months, content continues to [...]
January 24, 2012
Conversion Optimization, Social Media -
Have you created a Google+ pagefor your business? Since it’s inception, Google+ has become a very hot topic. Amid concern that Google+ can’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely. While Google+ and Google+ business pages are still in their infancy, there is growing evidence [...]
Dear Google: Crappy Results Like This Don't Give The Impression You Care About Search http://t.co/U20tywuz via @sengineland
