Shopper marketing can be referred to as all the marketing that happens within the retail space. More often than not, this form of location-specific marketing is directed toward exactly the same person, whom brands target outside of stores with TV and other forms of activity. Shopper marketing focuses on understanding how target customers behave as shoppers in different channels and formats, and then use this understanding to benefit consumers, retailers, shoppers and ultimately marketers.
Generally, marketing activities involve understanding the target consumers needs and requirements, and designs a strategy or marketing mix accordingly. Here, the target consumers are considered shoppers, which is not always the case. Shoppers may be ones who act as buyers, but not the ones who actually consume the products. Still, the buying decision may be theirs, and the marketing strategy to convert the shoppers into buyers needs to be different from that for consumers.
This is where a shopper marketing agency steps in. A shopper marketing agency identifies the shoppers; it understands their behavior, interests, influences and preferences. Then triggers the in-store marketing, loyalty marketing or even builds relationships with customers to get them to buy the product. For shopper marketing to be effective, the in-store and out-store activities have to integrated.
The Sq1 Agency, an expert in shopper marketing Dallas, follows a different approach to shopper marketing. We as a shopper marketing agency from Dallas try to understand every factor that influences a shopper’s buying decision. They discern lifestyle, lifecycle, disposable income, family composition, health consciousness, where they shop, buying nature, etc. Every shopper has different needs and behaviors, so following a common approach is not suitable. This shopper marketing agency Dallas should be identifying the most valuable shoppers and preparing a process to connect them to the specific retail locations. Such One2One™ approach followed by Sq1, acts as a distinguished shopper marketing agency from Dallas, and we identify consumers who have the greatest long-term value to both the manufacturer and retailer. Further understanding the shopper’s needs and the motivation that makes them buy at given time, can make a difference, increase sales, and maximize of ROI.
There is a formula for successful shopper marketing: combine consumer insight with compelling brand creative ideas that are then activated in partnership with customers. In other words, brands need to find ways to engage shoppers.