Mobile marketing refers to the use of a mobile device as a communication channel. As the demand for technology continues to increase, mobile communication will become the preferred communication media of choice. Over 250 million Americans carry mobile phones, making mobile penetration over 80 percent of the US population.

Mobile marketing agency have discovered the power of mobile marketing, using location-based, personalized information to promote and encourage interaction between clients and consumers. Not only do mobile marketers benefit from the strong relevance and personalization of mobile marketing, but it’s also easy to measure.

Mobile marketing agencies use relevant tactics to engage with consumers. Rich media ads, mobile text, mobile couponing, mobile gaming and even location-based mobile technology are all viable communication methods to reach an intended target audience. However, a mobile marketing strategy does not have to break the bank. Sq1 Agency can use mobile to compliment an existing campaign or as a tactic in an upcoming venture.

While mobile is the fastest growing medium, mobile marketing should be used in conjunction with other tactics. Mobile marketing agencies may include mobile web advertising units such as mobile web banner ads, rich media mobile ads (RMMA), WAP 1.0 banner ad and text tagline ad. At Sq1, our mobile media team will rally to bring you the most relevant and appropriate mobile strategy.