Brand management is the management of the marketing activities towards a specific product, product line, or brand. Brand may refer to a unique identity carried by products, services or packages offered, it can even be the company itself. Brand image may be referred as an image perceived by the potential customers as unique solution to their needs and problems. So the identity of your organization has to be displayed in a way that best represents the values and core spirit of the company, along with reflecting the nature of business.
Strategic brand management involves the design and implementation of marketing programs and activities to build, measure and manage brand equity. Brand Management is often viewed in organizations as a border, and has a more strategic role than marketing.
Branding has become an important activity in increasing advertisement culture, media fragmentation, product differentiation, etc. Branding attaches certain attributes, which are tangible and intangible to products and companies. A branding agency will help you create the brand’s reputation, as per the demands and expectations of potential customers, and maintains the brand by delivering the customers as per the brand promise. Once you have achieved brand recognition, it becomes imperative to maintain that brand reputation. Brand reputation management can be explained as the process of tracking a brand entity's actions and other entities' opinions about those actions; then reporting on that and reacting to the report, creating a feedback loop.
We, at Sq1 Agency a branding and reputation management agency, follow a proprietary approach to brand strategy called Brandcube™. This lets us clearly define brand positioning, brand core promise and marketing strategy. It bring business decisions and creative decisions in line with one another so the consumer experience is consistent at all points of contact. Our Brandcube™ brand strategy has six inter-related dimensions, namely
Our branding strategy and process eliminate the common reasons that lead to brand inconsistency in brand management, which can be broken into two steps: Brand Creation and Brand Reputation Management. Agencies who prepare a formidable strategy still fail, as many of them are not able to execute it. But the Sq1 Agency, acting as the brand reputation management agency, positions the brand as creative, consistent, approachable and promising, which makes customers not just buy your brand, but be associated with it.