In short, conversion optimization is the best way to drive higher sales at a lower cost. It is a marketing approach that is designed to adapt right along with an ever-changing consumer base, taking the guesswork out of marketing.
We create repeatable programs that integrate all channels to accompany consumers along the path to purchase – pre and post shop – ultimately leading to predictive ROI modeling.
Where traditional Conversion Optimization measures one phase of the conversion process, we measure each and every consumer touch point in order to determine the best use of your marketing dollar.
We view every single outreach program as an opportunity to test, learn and optimize. We are constantly testing a variety of factors using multivariate testing, A/B testing, landing page effectiveness testing, messaging testing, and targeting methodologies. We take full advantage of the latest in technology, message delivery and measurement.
Our Optimization Science Engineers design our programs, focusing on predictive modeling, ROI, and monitor results in real time making changes to campaigns whenever necessary — all while the campaigns are live.
We provide detailed dashboards on a weekly/monthly and post-campaign basis that provide optimization recommendations for your next outreach program.
Sq1 has three interconnected departments, which work together toward one goal: Driving conversions.
Conversion Architecture designs the program strategy, channel engagement and defines the measurements of success.
Magnetic Content is responsible for engaging consumers through compelling content and messaging that drives immediate action.
Optimization Sciences group offers analytics and insights to continually improve performance across all channels.
We work with some of the top manufacturers and retailers in the business, determining their goals and delivering real, measurable results. Let us do the same for you.